Young people got annoyed by Facebook because their parents (or even grandparents) started hanging out there, and they switched to Instagram.
Zuckerberg’s initial intention was to connect students, so of course, Facebook’s first users also were much younger than the current average. While most people ignore TikTok because of the demographics, that’s actually why you should pay such close attention to it. Even if TikTok holds massive potential for covering people across various continents and age groups, the current majority on the platform is still a young one.Ĭompared to other social platforms, TikTok has the youngest user base.Īlmost 70 percent of TikTok users are between 16 to 24 years old, which means that only 30 percent are 25+ years old.
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